From Zero to 10,000 Followers & 30% More Bookings for a Renovation Brand
10k Followers • +30% Bookings
Home Improvement
10,000
Instagram Followers
+30%
Booked Projects
+200%
Social Inquiries
The Challenge
They had strong word-of-mouth, but social profiles were inactive. No consistent inbound demand was being generated from content.
- Inconsistent posting
- No repeatable content system
- No DM / inquiry capture flow
The Solution
We built a weekly content engine, then used geo boosts and retargeting to convert attention into bookings.
Weekly video system
- —Before/After reels
- —Project diaries
- —Process clips + voiceover
Geo-targeted boosts
- —Top ZIP codes
- —High-intent homeowners
- —Lookalike expansion later
Inquiry capture
- —DM automation
- —Fast response templates
- —Remarketing to visitors
